Tropical island resort to be staffed only by blondes, company says
A Lithuanian company has announced plans to open a resort staffed only by blonde women on an island in the Indian Ocean.
Olialia – the name is pronounced “Ooh-la-la” – made the announcement Friday night at the opening of a nightclub owned by the company in the Lithuanian capital Vilnius, the BBC reported.
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The resort will be located in the Maldives, an island nation in the Indian Ocean, and is scheduled to open in 2015, according to the Maldives-based Minivan News website.
Olialia’s blonde managing director, Giedre Pukiene, told a travel industry website that the project will also include the creation of an airline and yacht service for visitors to the island, both staffed exclusively by blondes.
“The pilots and stewardesses on the planes will also be blonde only,” Pukiene said.
Olialia’s claim that its company consists solely of blondes – and the use of attractive, young women to sell its products – has garnered criticism that it promotes sexism, the BBC reported.
A print advertisement last year for Olialia Cola displayed what was described as a company marketing meeting, with suggestively dressed blondes surrounding a table. Another advertisement showed a series of blondes in white lab coats working on the formula for the beverage.
“It’s clear they are not selling the idea that blondes are clever,” journalist Sanita Jemberga, a brunette, told the BBC. “They are selling the idea that blondes are sexy, because sex sells.”
The company’s plans for a Maldives resort face challenges, including a law that requires resorts to hire at least half of their staff from native Maldivians, who naturally have dark hair. Olialia has not revealed whether local employees will be required to change their hair color, Minivan News reported.