Montréal has always been one of my favourite cities on the planet, so it’s nice to see the folks at Tourisme Montréal come up with yet another inventive way of promoting the city. For the past few years, the tourism board has invited Montreal tourists and locals to share their best moments using the #MTLmoments hashtag. During this time, thousands of pictures were shot and shared, and now Tourisme Montréal is giving them a second life with the #MTLmoments/Perspectives project.
Tourisme Montréal choose eight local directors to bring their vision to a #MTLmoments Instagram photo of their choosing. The directors were given complete artistic freedom to interpret the photo and create a 2 to 5-minute short film. The result is a series of authentic portraits of the city that resonate with Montrealers and creative minds all over the world.
The first 4 videos are now being released as part of the Montreal Ignites campaign. Take a look at the first one here:
You can see the other videos and learn more about the project at the #MTLmoments website: http://www.mtlmoments.com/perspectives